Amen Jafri

Coach & Filmmaker

I help ambitious 9-5ers

become creative entrepreneurs

Leave your soul crushing day job behind

What You Get

Does this sound like you?
  • I have too many bills, a mortgage and people relying on me to do what I really love right now and therefore
  • I work on my passions outside the 9-5 and on the weekends but
  • My day job is soul sucking and leaves me with no energy at the end of the day
  • I have enormous creative ambitions, but I am too old and/or not the right fit for the current marketplace

If so, you are not alone.  We are told from the time we are young that our creative ambitions need to be held off on the sidelines, because the risk of failure too great.  The people around us may mean well, but the reality is, you owe it to yourself to go for your dreams.  It is what you were meant to do and to leave it unfulfilled will continue to haunt you.


I would like to work with you to help you achieve the following:


  • Creative opportunities and gigs come to you, rather than you constantly seeking them out
  • A profitable and sustainable business around being yourself, rather than playing by someone else’s rules
  • Getting paid for doing what makes you happy
  • Cultivating your own following and audience
  • Creating a schedule that’s on your own terms
Schedule a Chat


4 + 5 =

Amen (Ai-mehn) Jafri

I discovered my love for film and television only after becoming a working professional and 9-5er.  It took another several years for me to realize that I needed to pursue my creative ambitions and leave the 9-5 world.  So believe me, I get it.  I know what it's like to have that feeling in your gut, to know you don't belong inside a cubicle and the relentless hunger to share your vision with the world, but with nowhere to turn.  I know the fear that comes with leaving that world that too.  I want you to avoid repeating my mistakes.

Here's my story.  I worked for 10 years in the federal public service, in communications and HR, specifically around the people side: talent management, career development and workplace well-being.  I have also worked in film and television production: the feature thriller Penthouse North (starring Michael Keaton and Michelle Monaghan), Radio Canada's Toi et moi: malgré tout and in the broadcasting sector, in Acquisitions at the Aboriginal Peoples Television Network.  I made my first film, The City That Fun Forgot?, without any prior experience and it had a sold-out premiere in 2014, garnering local and national media coverage.  Since then, my other works have been shortlisted for the TVO Short Doc Contest and screened for TVO, the American Documentary Film Festival, Brooklyn Web Fest and more.