Amen Jafri

I help amateur artists

become successful professionals

What You Get

Does this sound like you? You're an aspiring writer, filmmaker, musician or artist and find that:
  • Fear, anxiety and depression keep me creatively blocked
  • I have little energy, plus bills, a mortgage and dependents that leave little time to work on creative projects
  • I don’t have the right mix of skills, talent and experience to succeed
  • I am stuck in a soul sucking day-to-day routine

If so, you are not alone.  We are told from the time we are young that our creative ambitions need to be held off to the sidelines, because the risk of failure is too great.  As a result, we take on day jobs that leave us tired and unfulfilled, because that’s just what you’re supposed to do as an adult, right?  The people around us may mean well, but the reality is, you owe it to yourself to go for your dreams.  It is what you were meant to do and to leave it unfulfilled will continue to haunt you.  Plus, if you are unhappy, then it will start to affect your relationship with your loved ones regardless.  So as much as you owe it to yourself, everyone around you will ultimately be better off for it too!


I would like to work with you to help you achieve the following:


  • Harness techniques to work through fear, anxiety and depression during the creative process
  • Design a schedule and lifestyle that gives you the energy and time to work on your creative projects
  • Gain the right mix of skills and experience to succeed in your desired field without going back to school or breaking the bank
  • Incorporate creative playfulness back in your life to break the monotony of a day-to-day routine
Schedule a Chat

Amen (Ai-mehn) Jafri

I discovered my love for film and television only after becoming a working professional and 9-5er.  It took another several years for me to realize that I needed to pursue my creative ambitions and leave the 9-5 world.  So believe me, I get it.  I know what it's like to have that feeling in your gut, to know you don't belong inside a cubicle and the relentless hunger to share your vision with the world, but with nowhere to turn.  I know the fear that comes with leaving that world that too.  I want you to avoid repeating my mistakes.

Here's my story.  I worked for 10 years in the federal public service, in communications and HR, specifically around the people side: talent management, career development and workplace well-being.  I have also worked in film and television production: the feature thriller Penthouse North (starring Michael Keaton and Michelle Monaghan), Radio Canada's Toi et moi: malgré tout and in the broadcasting sector, in Acquisitions at the Aboriginal Peoples Television Network.  I made my first film, The City That Fun Forgot?, without any prior experience and it had a sold-out premiere in 2014, garnering local and national media coverage.  Since then, my other works have been shortlisted for the TVO Short Doc Contest and screened for TVO, the American Documentary Film Festival, Brooklyn Web Fest and more.